Top 5 Social Apps Performance in Central America, Q4 2022

In the fourth quarter of 2022, the top 5 social apps in Central America showcased diverse performance metrics, with trends in weekly downloads, revenue, and active users. Here's a detailed look at each app's performance based on Sensor Tower data.

TikTok by TikTok Pte. Ltd. saw a consistent increase in weekly revenue, peaking at approximately $136K in the final week of December. The app's weekly downloads experienced fluctuations, starting from around 906K in late September and ending at nearly 982K by the end of the quarter. Active users also displayed an upward trend, growing from about 41.7M to 43.6M.

Facebook from Meta Platforms, Inc. maintained steady weekly revenue, with minor fluctuations, peaking at around $49K in mid-December. Downloads ranged from approximately 566K to 667K, with a notable peak in the final week. The app's active users hovered around 97M, reaching a peak of about 98.5M towards the end of December.

Instagram, also from Meta Platforms, Inc., saw gradual growth in weekly revenue, reaching about $4.4K by the end of December. Downloads varied, starting at around 525K and ending at approximately 582K. Active users remained relatively stable, fluctuating slightly but generally increasing from 56.3M to 57.4M.

X by X Corp. experienced modest weekly revenue, with peaks around $341 in early November and $255 in late December. Downloads showed an upward trend, starting from about 151K and increasing to 234K by the end of the quarter. Active users saw a slight decline, beginning at 14.6M and ending at around 14.2M.

Likee - Short Video Community from Likeme Pte. Ltd. had stable weekly revenue, peaking at about $1.6K in early December. Downloads fluctuated, starting at around 79K and peaking at nearly 104K by the end of December. Active users remained fairly consistent, with a slight increase from 1.58M to 1.59M.

For more detailed insights and data, visit Sensor Tower.